Are you about to start selling your products or services online? That is great, but first, remember this old maxim: “First impressions last”! In the online world, you only get a fraction of a second to pique the interest of a potential customer.
In other words, if your product photo is not up to scratch, you are in trouble and your customer-to-be is GONE! Most often then not a good product photo is what stands between the customer deciding if they purchase from you or your competitor! That is why having your products presented professionally is of paramount importance when you are selling your products online. How well you present your products is a make or break to the success of your eCommerce store.
It is not enough to have only one product image. To give your product the best possible chance have it photographed and presented against a pure white background. Having a photo taken from a few different angles also helps. If your product is to be used, have it photograph in situ, for example – if it is a bicycle – take a photo of someone riding it!
If your product is made from recycled materials, not tested on animals, is organic or fits under any of the sustainability labels, include the logos, let your customers know that your company cares about the environment and our community.
Also, a very important thing to remember is to add metadata and “alt” description of your images, so your product images are SEO friendly as well.